Customization Under Fire: The Shoe Surgeon vs. Nike, Ford Lawsuits, Jaguar's Identity Crisis & More

In this episode of the Cars and Kicks podcast, hosts Jacques, Erik, and Nick dive into the latest happenings in the automotive and sneaker worlds. They discuss the recent SEMA show, highlighting innovative builds and technologies, the electrification of classic cars, and the ongoing debate about modifying iconic vehicles. The conversation also touches on the artistry of car customization, particularly the work of RWB, and concludes with a discussion on Jaguar's rebranding efforts and the reveal of the TWR Supercat. In this conversation, the hosts discuss the intricate relationship between brands and culture, particularly focusing on Jaguar's identity crisis and the challenges it faces in rebranding. They delve into the ongoing legal battle between The Shoe Surgeon and Nike, highlighting the implications for customization in the sneaker industry. The discussion emphasizes the need for brands to engage with their communities and adapt to changing consumer preferences, while also addressing the backlash against rebranding efforts in the automotive sector.

Chapters

00:00 Introduction to Cars and Kicks Podcast

03:02 SEMA Show Highlights

06:02 Innovations in Automotive Technology

09:06 Electrification of Classic Cars

11:52 The Debate on Modifying Iconic Vehicles

15:00 RWB and the Art of Car Customization

18:05 Jaguar's Rebranding and the Supercat Reveal

31:22 The Role of Brands in Cultural Creation

34:40 Jaguar's Identity Crisis and Rebranding Challenges

42:10 The Shoe Surgeon vs. Nike: A Legal Battle

55:50 The Future of Customization and Brand Relationships

All of the links you need: https://www.carsxkicks.com

The Cars and Kicks Show is hosted by:

Jacques Slade is a multifaceted creator that explores the world of footwear and sports through the lens of culture. Through sneakers and golf, Jacques has cultivated an industry leading voice in the industry that can be seen online and on television. Or he is just an idiot. The jury is still out on that.

Erik Valdez is a husband, father, actor, producer, and creator, whose passion and knowledge for cars is unmatched. You might have seen him on shows like General Hospital, Graceland, or Superman & Lois. He’s driven in the Continental Tire SportsCar Challenge, the Baja 1000, and the number of cars he’s owned would rival the how collections of many sneakerheads.

Nick Engvall is a consultant and creator who helps brands make more authentic connections with their customers. His obsession with cars and sneakers both toe the line of unhealthiness that is best described as, overly passionate. If he’s not recording podcasts, he’s probably at the burrito shop or chasing down ocean sunsets.